Good Day. I am Wendy Lucas, the Managing Broker of SDS Real Estate, a boutique Real Estate company located in Aspen, Colorado comprised of an elite group of dedicated brokers working to provide buyers and sellers with the utmost brokerage services available anywhere. I have been a full-time Realtor since 1991. My current concentration is the high-end single family, town home and condominium market in Aspen and buyers and sellers interested making the right deal.

Among the people I work with, I am well regarded for my negotiation skills and tactics. I’m respected for my ongoing statistical analysis of the market and a tenacious ability to find out what is going on and where the best deals can be had. I pride myself on keeping abreast of the market, movements, trends, competition and clever ideas, and keeping my clients well informed. When I think of "who I am", the phrase that first comes to mind is "strong work ethic".

My experience represents the dedication of a twenty two year work journey. I have worked and trained at the three top real estate offices throughout the valley and practiced as an attorney in New York, California and Colorado. I established myself as the leading broker in the midvalley, selling more real estate individually than most offices did together. My concentration, for years, was working with developers representing preconstruction sales. In that role I sold hundreds of high end homes, condos and town homes before they ever were built. My "close to contract" ratio was 99%. I still represent and work with the developers, builders and homeowners from that period of my career. I consider it an honor to continue those relationships as I move forward developing the same relationships in the Aspen market.

I list and sell approximately 100 properties every year. My listings are located throughout the Roaring Fork and Colorado River Valley, including Aspen, Snowmass, Basalt, Carbondale, Glenwood Springs, New Castle, Silt and Rifle. I am currently concentrating on the high end Aspen market. With changes in the economy, my negotiation skills and market acumen are greatly valued by Sellers competing with other distressed sellers and Buyers looking to invest in Aspen or get in while there are still deals. Regardless of the economy, Aspen is and will continue to be a special place to live, to visit, to ski and to love. Anyone who is fortunate enough to be buying or selling in today’s market should be looking for the best representation available. That is the service I offer.

I use a variety of marketing techniques and a customized marketing plan designed to get your property sold. My comprehensive approach combines a big bang delivery with continued consistent exposure and individual attention. It is designed to expose all the right people to your property, keep it in top of the mind awareness, highlight the property’s salient attributes and reach the right audience. I meld new age marketing techniques and technologies with tried and true traditional marketing avenues to get your property sold. The combination, housed under the roof of the Wendy Lucas Aspen brand and me, myself and I, is unbeatable.

I pair discriminating Buyers with luxury properties in Aspen, Snowmass and the Roaring Fork Valley. I’m not shy about approaching homeowners with the right property even if it is not currently listed for sale. I’m well versed in the inventory in the central core, east Aspen, Smuggler, Red Mountain and McLain Flats. Send me up Castle Creek, Maroon Creek and down into Wood Creek. I can work with you to find the right ranch, ski-in condo, contemporary home on the river or horse property. I may show you some properties you don’t like - in the beginning. But once I get to know you, hear what you have to say, walk you through some options and tune into your likes, dislikes, need and creature comforts, I will find the one property that will make you say "I love it".

There’s more to me than what is in this letter. Give me a call. I’d like to meet you. Let’s see if we’re a good fit. Then, let’s get to work.

Wendy C Lucas

Education